Simon Cronshaw during his speech, with Peter Tullin

“Digital Cultural Content: New Opportunities for Growing Audiences and Income”

Cultural organisations excel at creating and curating content. Yet in a digital world dominated by the exchange of content, huge opportunities remain to increase the footprint of the cultural sector and expand audiences and income as a direct result. Now anyone can effectively become a broadcaster. Whole industries such as media, music and publishing have been disrupted. New revenue streams have opened up with YouTube stars achieving millions of views even for the most niche subjects. Unlikely hits repeatedly emerge across the digital spectrum where organisations are achieving growth by focusing on targeting particular audience segments.

In this speech we explore the models for content creation, curation, distribution and monetisation that will impact the cultural sector over the next few years, and explore some of the essential ingredients to success as demanded by consumers.

PDF of Simon’s presentation (5,9 Mb) 

About Simon

Simon is a cultural entrepreneur and the Co-founder of CultureLabel.com, a VC-funded ecommerce marketplace where creative minds find inspiration and shop the greatest art and artist-designed gifts, homeware and accessories from iconic cultural institutions, galleries, artists and boutiques. He is also Co-founder of the REMIX Summits (www.remixsummit.com) on Culture, Technology and Entrepreneurship. Produced in partnership with our global partners Google, Bloomberg and the British Council, REMIX tackles the big ideas shaping the future of the culture and creative industries and is attended by thousands of creative leaders worldwide. Takes place annually in London, NYC, Sydney and Dubai with media partners including VICE, The Guardian and Time Out.

Through CultureLabel, consults for private clients on commercial and digital strategies for cultural and creative organisations – see www.culturelabelagency.com for reference cases including the Houses of Parliament, the new £200 million Library of Birmingham, BFI, Bestival, The School of Life, London Evening Standard and Europeana.

In 2009, co-authored the book Intelligent Naivety, exploring new commercial revenue streams for not-for-profit cultural organisations – where better to get on and create great ideas than the space where culture and consumers meet? Available as a free e-book at http://www.slideshare.net/culturelabel/culturelabel-intelligent-naivety